Previews
ISS CANARY WHARF SQUASH CLASSIC EXTENDS SPONSOR
PORTFOLIO AS CROWNE PLAZA LONDON - DOCKLANDS AND REEBOK SPORTS CLUBS ADD SUPPORT
The deluxe Crowne Plaza London - Docklands
has joined an already impressive list of sponsors in pledging its support to the
ISS Canary Wharf Squash Classic, which runs from 22 – 26 March at the East
Wintergarden in London, whilst Reebok Sports Clubs has also renewed its
association.
Joining title sponsor ISS and Canary Wharf plc
as well as two of A.G.Barr’s leading drinks brands, Strathmore Water and Taut
Isotonic Sports Drink, the Crowne Plaza London - Docklands will launch its
partnership in 2010 by providing player accommodation and shuttle service to the
prestigious event.
In addition to strong support from the British
squash community, the international ISS Canary Wharf Classic has a history of
attracting a top-end City following and the Crowne Plaza Hotel association is
yet another reflection of this. Madita Stoer, Crowne Plaza London -
Docklands Director of Sales and Marketing, said: “A partnership with a
premium event such as the ISS Canary Wharf Classic represents a natural fit with
our position as a premier hotel in East London. The tournament has quickly built
an enviable reputation as one of London’s top elite sporting events and we hope
our involvement will add to the event experience.”
Tim Garner,
Event Director, Eventis, added:
“These are really exciting times for the event and it is great to see support,
both in terms of ticket sales and event partners, increasing year on year.”
“We have established our position as a mainstay
on both the British squash calendar and amongst London’s most prestigious
sporting events and it is great to see our sponsors recognising the profile of
the event.”
Reigning Champion David Palmer (Australia) will
be welcomed back to the event to defend his title whilst a strong draw will also
feature British Champion and world number two Nick Matthew (Yorkshire) with top
seed Frenchman Gregory Gaultier leading the European challenge. Five out of the
six British players currently featuring in the world top sixteen will be
competing.
MATTHEW AND WILLSTROP SET TO CLASH IN ISS CANARY WHARF SQUASH CLASSIC
English squash stars Nick Matthew and James Willstrop are set to
continue their red-hot rivalry in the semi-finals of the forthcoming ISS Canary
Wharf Squash Classic.
This PSA Five Star World Tour event takes place from March 22-26
at the spectacular East Wintergarden venue at Canary Wharf and home interest
will focus on the two Yorkshire rivals who have both begun 2010 in superb style.
World No.2 Matthew, from Sheffield, retained his National
Championship title last weekend by beating Willstrop in the final, repeating his
success in the previous week's Swedish Open final.
Willstrop, from Leeds, had earlier won the Tournament of
Champions event held in Grand Central Station, New York, beating three top
Egyptians on his way to the title.
Willstrop has won the Canary Wharf title three times but Matthew
is searching for his first win.
Sandwiched between them in the seedings is French ace Gregory
Gaultier, who is also hunting a first Canary Wharf success.
A.G. BARR Associate With London's Premier Squash Event
Two of A.G.Barr’s leading drinks brands,
Strathmore Water and Taut Isotonic Sports Drink, have announced their
partnership with leading international squash event ISS Canary Wharf Squash
Classic, which is set to run from 22 – 26 March at the spectacular glass East
Wintergarden in London’s iconic business district, Canary Wharf.
In successive weeks the event has not only
secured partnerships with Strathmore and Taut but also renewed association with
title-sponsor ISS and Canary Wharf PLC. Interest in remaining sponsorship
packages has been promising as have early ticket sales with only limited seating
options still available.
A.G Barr identified the tournament as the ideal
platform on which to activate their ongoing brand objectives. Mark Jephcott,
A.G.Barr PR Manager, said, ''We are delighted to sponsor this tournament with
Strathmore Spring Water and TAUT sports drink. These are two of our leading
brands, which both support sport at grass-roots and elite sporting level, with
the aim of encouraging the whole family to participate in sport and lead a more
healthy and active lifestyle.''
The tournament has been resident in Canary Wharf
for 7 years and with tickets looking to sell out once again, the event remains a
must-watch for City workers and squash enthusiasts alike.
Tim Garner, Event Director, Eventis, said, "It is great to
have maintained our momentum from previous years and with strong early ticket
sales once again, we are looking forward to a packed house for every day of the
event.
“We are pleased that our partners regard the
event as a sound investment and look forward to showcasing their brands once
again in front of our squash and City worker crowd, alongside the top
international players.”
Current British number one Nick Matthew will be
amongst the favourites to take victory in London having finished 2009 in top
form, taking his third successive PSA World Tour Super Series Final. The ISS
Canary Wharf Classic will again feature an array of the world’s top squash
talent, having hosted eight of the top ten players in 2009.
Squash Supports Tickets 4 Troops
The ISS Canary Wharf Squash Classic is set to
join the growing number of premium events supporting the charity, Tickets 4
Troops, as it pledges tickets and opens its doors to British servicemen.
The top international event, which runs from 22
– 26 March 2010, has invited domestic heroes to attend the competition at its
iconic East Wintergarden home in London’s premier business district.
Tickets 4 Troops supports all serving military
personnel and any veterans who have been medically discharged through injury
since 2001 and is supported by a host of celebrity patrons including Steven
Gerrard, Gary Lineker, Lawrence Dallaglio, Ian Botham, Freddie Flintoff, Stephen
Hendry, Joss Stone, James Blunt and Joanna Lumley.
Joanna Lumley,
Patron of Tickets 4 Troops, said,
"This is a win-win arrangement: brave and deserving troops get to see shows,
concerts, fights and games whilst we in the world of entertainment and sport get
a chance to show them that we think they are the best of the best, and support
them with all our hearts. Fabulous!"
The charity is a new not-for-profit
organisation, whose main activity is to secure the donation of tickets to major
sporting and cultural events across the country from the organisers. Tickets are
available through a dedicated website (www.ticketsfortroops.org.uk)
to all serving members of HM Forces, and all those medically discharged from the
Forces since the commencement of military action in Afghanistan in 2001.
The ISS Canary Wharf Classic will again feature
an array of the world’s top squash talent, having hosted eight of the top ten
players in 2009. Current British number one Nick Matthew will be amongst the
favourites to take victory in London having finished 2009 in top form, taking
his third successive PSA World Tour Super Series Final. After winning the World
Games in July, the current world number two also lifted the British Open trophy
for the second time in September and followed it up with the Qatar Classic title
in November.
Tim Garner,
Event Director, said, “We are very proud to be associated with a charity as
worthwhile as Tickets 4 Troops and hope that through our provision, we can do
our bit to demonstrate our support of such a deserving cause.”
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