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A Brand New Image for
the Women’s Game
Today, Friday 16th
2011, is a red-letter day (literally!) for the newly-christened Women’s
Squash Association, WSA - previously known as WISPA, the Women’s
International Squash Players’ Association, as it reveals its new brand
identity.
In a dramatic and fresh
presentation of the women’s game, the launch is led by a new logo which
represents all that is best in the game: power, speed and athleticism.
There has been much
speculation and not a little amusement about the design of the logo and
the inspiration behind it. When it leaked out that the image in the logo
is based on a real-life action shot taken by photographer Jordan
Mansfield, some mischievous commentators suggested that the model Jordan
(aka Katie Price) may have been the model for the shot! Not so; in fact,
the WSA is proud to announce that Mansfield’s shot is a classic image of
a living legend in the women’s game: the current and 6-times world
champion, Malaysia’s Nicol David.
‘David exemplifies squash
at its best and everything that women bring to the world game and the
WSA can think of no better way of reinforcing its new identity than to
use an image of her in its logo’, Ingrid Lofdahl-Bentzer, Chairman and
acting CEO of WSA commented.
A new website is also
being designed as part of the new branding, which will appear early in
2012. It is being planned by design specialists Abstraktion and hosted
by website developers Subhub.
Further logos are being
added encompassing World Series and the rest of the tour levels.
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