Squash Association including a complete re-brand of association’s corporate
identity.
The programme has been developed
over the last five months in which two other identities have been created for
the PSA’s live broadcast website Squash TV and the association’s international
PSA Super Series tournaments the first of which begins in New York tomorrow.
“Squash is such an excitingly fast
and physical game and we wanted to consistently convey that within the three
logo identities while keeping in line with the purpose that each one serves,”
says Whitestone CEO Chris Lightfoot.
“Many of our clients already have
their strategy in place and as with the PSA bridging that into the creative is
something that we have a huge amount of experience in with sport and non-sport
organisations.
Whitestone also branded PSA’s
respective corporate and Squash TV websites and has designed a print advertising
campaign, media brackdrops, broadcast idents and animations as well as
stationary.
“It’s been delivered at a hectic
pace but we are very pleased with what Whitestone have created across the
board,” says PSA CEO Alex Gough.
“For us having the ability to call
on an agency for everything we needed in both a directional and creative sense
was paramount and that is exactly what we got with Whitestone.”
