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PSA On The
MOOV
Alex Gough,
CEO of the Professional Squash Association has appointed MOOV Ltd
as creative partner for live broadcasts and data management on the PSA World
Tour.
"Following on from
partnering with Total Sports Asia, who have already started pushing the PSA's TV
distribution on a global scale, we are now delighted to have MOOV creating our
'on screen' look," said Gough.
"We recognise that we need
a consistent look across all of our live World Tour events and this is a very
exciting step for us to be taking. Presentation of any sport is key and MOOV
will help us to enhance our product to the high level required by international
broadcasters."
Nev Appleton,
Creative Director at MOOV, boasts an array of TV clients and sporting events
including Wimbledon, ATP Tour and this year's Winter Olympics for BBC.
"We are extremely excited
about this new relationship with PSA. As a squash player myself, I'm proud to
be a part of this journey to make squash as visually exciting as possible on TV
and get it where it needs to be, at the top of world sport!"
In addition to the visual
presentation of live squash, MOOV are developing several systems including a
'live' hand-held tri-referee scoring system, tournament and player data
collation and an internal tournament management system for PSA.
"PSA wanted a solution that
they were in control of," said Appleton. "We're starting at this project from
the ground up, giving PSA the tools to manage everything. Eventually we'll see
the match referee controlling the on-air 3D graphics from a small touch-screen
device. At the same time, point-by-point information will be logged or
broadcast globally. Commentators will have access to stats feeds and the same
data published for the web."
Another key development is
that MOOV will also run the graphics across PSA's new web-streaming venture
psasquashtv.com which becomes fully operational as of today and in time for
the JP Morgan Tournament of Champions in New York's Grand Central
Terminal.
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