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25/05/2004
WISPA court stars in TV commercial
WISPA's all-glass squash court will shortly feature in a US commercial linked to the 2004 Olympics ...
wispa court tv ad
WISPA Squash Court Stars In TV
Commercial
In a new departure for the squash court owned by the Women's
International Squash Players' Association, the all-glass WISPA court
will shortly star in a TV commercial linked to the 2004 Olympic Games.
 The
ASB court has been rigged in a Los Angeles studio to shoot a commercial
for SBC Communications, one of the largest telephone organisations in
the USA. The project, co-ordinated by noted US promoters Event Engine,
features Stateside player Jason Jewell and Belgium's former world No7
Stefan Casteleyn.
Transmissions of the TV ad are scheduled during the NBC Olympic
coverage in August.
"This is an unusual, albeit welcome, use of our court," commented WISPA
Executive Director Andrew Shelley. "But the main plank to our
court ownership has been to help develop the squash profile in North
America, so this exposure will certainly help."
The squash court was set up in a stage at LA Century Studios, the same
stage where Terminator 3 was filmed.
The commercial was shot and directed by Bob Richardson, a four-time
Academy Award nominee, and an Academy Award winner for cinematography
for the film JFK. Richardson also shot the two Kill Bill movies
and Snow Falling Gently on Cedars.
SBC is a subsidiary of AT&T, a primary sponsor of the
Olympics. They are producing an Olympics ad campaign featuring
mostly non-Olympic sports. There were 40 locations in all,
including track and field, men's wrestling, slot machines, baseball
pitching, etc.
Howard Harding
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