Players competing at the 2017 Canary Wharf Squash Classic will be
better prepared than ever before after iPro Sport were today named
as the 'Preferred Hydration Partner' for the PSA M70 tournament
which will bring some of the world's best squash players to London's
East Wintergarden from March 6-10.
The partnership, reached in conjunction with the Professional Squash
Association (PSA) and brokered by the PSA’s exclusive UK commercial
agency, CMSeven, will see iPro Sport providing hydration solutions
to all participating players across the tournament week with its
range of sports drinks and waters - to ensure they remain hydrated
before, during and after matches.
iPro Sport drinks, which contain natural ingredients with added
vitamins such as B6, B12 and C, are proven to replenish the body
with minerals which are lost through sweat and undertaking rigorous
exercise - a vital tool in the repertoire of squash players who
regularly burn over 1500 calories per hour.
"We are very pleased to have reached an agreement with iPro Sport
and look forward to working closely with the team ahead of this
year's tournament," said Tournament Director Tim Garner, of Eventis.
"As a former professional player I know how demanding squash can be
and the key function hydration plays in recovery during and after
matches. I’m excited to work with iPro Sport to offer the players a
comprehensive solution that will help enable them to perform to
their best throughout the event."
Commenting on the fast growing success of iPro Sport in all sporting
arena’s and the role the product plays in helping athletes maintain
optimum levels of hydration to aid peak performance, Sophie Christy,
Commercial Director of iPro Sport said;
“Hydration underpins everything we do and to partner with the very
best in Professional Squash further cements our long-term commitment
to support athletes worldwide with a ready to drink isotonic product
which provides instant hydration.
"We are extremely proud of the partnership with the PSA M70
Tournament; The Canary Wharf Squash Classic which is a strong fit
for us and we look forward to further developing the global
opportunities which this partnership will offer all parties in the
PSA Chief Commercial Officer Tommy Berden said: “Having iPro Sport
join the existing portfolio of partners at the 2017 Canary Wharf
Squash Classic is a great boost for the event and we look forward to
working with all parties during next month's event, and have every
confidence this will lead to further opportunities with the PSA
across our respective Tours."
iPro Sport is an Isotonic Sports Drink that contains NO artificial
flavours, colours and is sweetened with all natural Stevia. For more
information on the hydration benefits of iPro Sport, visit:
The 2017 Canary Wharf Classic takes place from March 6-10 at
London’s East Wintergarden.