Squash Embarks Upon New Era Of Collaboration
Between PSA and WSF|
The Professional Squash Association (PSA) and World Squash
Federation (WSF) have agreed in principle to adopt a new Memorandum
of Understanding following the first meeting featuring newly-elected
WSF President Jacques Fontaine and PSA Chief Executive Alex Gough
together with Chief Commercial Officer Tommy Berden. Also attending
the meeting in Amsterdam were WSF Vice President Gar Holohan and
Chief Executive Andrew Shelley.
All agreed that a 'strategic alliance' is of paramount importance in
order for squash to continue advancing in the global sporting field.
"In order for squash to achieve greater visibility and profile
around the world it is vital that there is a strong working
partnership between the WSF and PSA," said WSF President Jacques
"The intention of the WSF Board and myself is to provide strong and
vibrant leadership and we look forward to building upon our
relationship with the PSA and working closely with our foremost
partner as we seek to improve every element of squash from grass
roots to world championships. This opportunity for us to meet to
plan together for our future has been a valuable one."
The strategic partnership, which is set to be agreed in detail in
the coming months, will focus on creating a joint vision for squash
at all levels that will enable the sport to create a more stable and
successful platform from which to market itself around the world.
Ensuring the sport's successful integration into future Olympic
Games, creating a centrally unified refereeing structure and
expanding of the sport's commercial and broadcast arms are all
elements which will be fundamental to the success of the
"In recent years the Professional Tour has made enormous strides as
it has led the way in both broadcasting and presentation whilst
squash has grown in participation levels and public interest," said
"In order to fully utilise this momentum and to achieve our Olympic
ambitions it is important that the PSA and WSF work together, taking
all opportunities whilst also addressing any issues and threats to
the sport to get the very best outcome for squash.
"We were pleased to meet with Jacques and his team and have been
hugely encouraged by the conversations and look forward to fostering
a new, stronger relationship with the WSF as we embark upon the next
step in the sport's journey