The Professional Squash Association (PSA) are pleased to announce that they have
signed a new broadcast and marketing partnership with BT Sport that will see
them become the PSA's Official British Broadcast Partner.
Coming into effect immediately, the agreement will see BT Sport, one of the
biggest sports broadcasters in the UK, televise coverage from all PSA World
Series tournaments, including the showpiece World Championship.
With the likes of three-time men's World Champion Nick Matthew and 2013 women's
World Champion Laura Massaro amongst a group of British players currently atop
the men's and women's tours, BT Sport will give UK squash fans the chance to
watch every semi-final and final encounter live from some of world sport’s most
unique locations, with other select matches also to be aired on the channel.
BT Sport will also receive extensive branding at all UK-based PSA events and
form an integral part of all marketing and communication activity with the PSA’s
growing UK squash community of over 250,000 active members.
"We are delighted to have reached an agreement with BT Sport and look forward to
working with them over the next few years in what we feel is a fantastic move
for the sport," said PSA Chief Executive Alex Gough.
"BT are a major broadcaster with a dedicated focus on sports and throughout our
negotiations it was clear that BT are genuinely passionate about squash and
excited about what the sport will add to their current line-up.
"With the recent announcement regarding a merger between the WSA and PSA,
aligned with our new three-year World Series tournament structure, the next few
years promise to be an exciting time for squash and we feel that BT are a
perfect partner for us in that journey."
As part of the deal, which was agreed in conjunction with international rights
and production agency Broadreach Media, BT Sport will also show extended
tournament highlights to enhance their coverage of the PSA World Tour.
Simon Green, head of BT Sport, said “We’re delighted to announce our partnership
with the Professional Squash Association, making BT Sport the home of Squash in
the UK.
"We look forward to delivering comprehensive coverage and highlights of the
men’s and women’s World Series to fans in the UK.”
