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20/02/2019
PSA Signs Agreement with Facebook
PSA Signs Agreement to Stream Live Squash
on Facebook Watch
The Professional Squash Association (PSA) is delighted to announce that
the organisation has signed a multi-year agreement with Facebook to
bring live matches from the PSA Tour to Facebook Watch. These matches
will be available to territories outside of Europe and Japan on a
non-exclusive basis.
Live action up until the semi-finals for each tournament will be shown
on Facebook Watch, as well as host of additional squash content,
including match highlights and feature content. The semi-finals and
finals will be shown live on Facebook Watch to territories in the Indian
subcontinent only.
The agreement will launch at squash’s pinnacle tournament, the 2018-2019
PSA World Championships presented by the Walter Family. The tournament
takes place between February 23 - March 2 in Chicago and will be the
first in the sport’s history to offer up a $1 million prize fund, which
is split equally between the men’s and women’s events.
Fans can follow the PSA's Facebook page to get matches added to their
Watchlists.
"This exciting partnership with Facebook will greatly enhance squash’s
visibility and profile outside of Europe and Japan and we are confident
that it will lead to more people watching squash than ever before," said
PSA Chief Executive Alex Gough.
"We will now have an even bigger platform to showcase the incredible
skill and fitness of our athletes, while squash fans will have the
ability to engage with our broadcasts in greater depth through
Facebook’s social features, meaning our thriving and passionate
community will become even more connected.
"Facebook also has a proven track record in innovation and this mindset
perfectly matches squash’s commitment to growth, with numerous
improvements made to all aspects of our broadcast programming in recent
years. We are looking forward to working with Facebook over the coming
years and are excited by the vast potential of this agreement."
Facebook North America Sports Programming Lead, Devi Mahadevia, said:
“The PSA has an engaged community on Facebook and a commitment to
innovation, which makes it a perfect partner as we continue to build out
our sports offerings on Facebook Watch.
"We look forward to working closely with the PSA to help grow the sport
of squash by delivering interactive broadcasts that enable fans to watch
together in entirely new ways.”
SQUASHTV - the broadcast arm of the PSA - will continue to
broadcast all matches from across the PSA Tour via its website
www.psaworldtour.com/tv to territories outside of Europe and Japan, both
of which are already covered by different broadcast agreements.
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