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Tesco Sports Vouchers !

Helpline | Registration

TESCO GIVES KIDS A SPORTING CHANCE

MAJOR SCHOOLS AND CLUBS SPORTS INITIATIVE LAUNCHED WITH
SPORTING HEROES

Squash is one of the key sports joining thousands of sports clubs, 30,000 schools and Tesco shoppers in a new voucher collection scheme to receive free sports equipment and professional coaching sessions. The biggest initiative of its kind, Tesco Sport for Schools & Clubs will inspire the UK's children to get fitter and healthier through emulating their sporting heroes and learning to enjoy and get involved in sport.

The multi-million pound scheme is live across all Tesco stores and is the result of extensive research with parents, teachers and club organisers.  They said they would welcome a move that would provide much needed equipment - and essential coaching resources which would truly enthuse children to get involved in sport.

With that in mind, Tesco Sport for Schools & Clubs has teamed up with three of the UK's leading world-class athletes - Paula Radcliffe, Frank Lampard and Jason Robinson. Together with some of the coaches in the scheme, they appear on a specially filmed DVD, packed with sporting hints and tips.  It will be sent free to over 35,000 schools and clubs to use in PE lessons and club coaching sessions.  They'll even have the chance to win a coaching session from Paula, Frank or Jason!  The trio will also appear in a TV ad supporting the campaign.

Fresh from her World Championship gold medal marathon win in Helsinki, Paula comments This is a great way to get children playing more sport.  It shows that you don't have to be a budding world champion; it's really about just having a go and enjoying it, so that in time sport becomes an everyday part of life.

And with Frank becoming a new father - and Jason a dad for the fifth time last month, there is added releaid I have always loved sport and have been fortunateeven just a little help and support, all youngsters can enjoy sport. And Frank added It was brilliant to see the smiles on the kids' faces when we filmed the DVD.  If just some of the children seeing it in their schools and clubs get as fired up, I'll feel we've all done a great job.

Tesco's marketing director, Tim Mason concludes I've spent many years in retail, working to understand consumers and I believe that parents have never been clearer that they need to do something about their children's health. We already do a lot to address healthy lifestyles in store with our range of healthy living products and easy-to-understand nutritional labelling. But exercise is also an essential part of a healthy lifestyle and Tesco Sports for Schools and Clubs will help many children and their families to be inspired, get involved and become fitter and healthier.

In exchange for vouchers which are collected from sales at Tesco stores, Squash clubs will be able to order a range of fun and exciting equipment that will compliment traditional equipment such as rackets and balls. Equipment to help training and coaching sessions such as skipping ropes, cones, markers, bean bags and even space hoppers are available now. Customers will receive one voucher for every 10 spent.
 

To register your squash club onto the scheme and receive a pack containing everything you need, simply call the helpline on:
0870 333365.

Alternatively you can register via the dedicated Tesco Sport for Schools & Clubs website, www.tesco.com/sport

This carries a wealth of sporting information including the coaching videos on a variety of sports, easy exercise tips, such as warm up and warm down guidelines - and nutritional advice. As the campaign gets underway, the website will also showcase a School or Club of the Week.

The collection scheme will run for a total of eight weeks from 12th September until 6th November 2005.  Equipment will be delivered during the spring 2006 term.

And during next week, Squash is one of the two Featured Sports - so what are you waiting for!


 CONTACT:  SP Webmaster     Magazine Editor