TESCO GIVES KIDS A SPORTING CHANCE
MAJOR SCHOOLS AND CLUBS SPORTS INITIATIVE LAUNCHED WITH
SPORTING HEROES
Squash is one of the key sports joining thousands of sports clubs, 30,000
schools and Tesco shoppers in a new voucher collection scheme to receive
free sports equipment and professional coaching sessions. The biggest
initiative of its kind, Tesco Sport for Schools & Clubs will inspire the
UK's children to get fitter and healthier through emulating their sporting
heroes and learning to enjoy and get involved in sport.
The multi-million pound scheme is live across all Tesco stores and is the
result of extensive research with parents, teachers and club organisers.
They said they would welcome a move that would provide much needed equipment
- and essential coaching resources which would truly enthuse children to get
involved in sport.
With that in mind, Tesco Sport for Schools & Clubs has teamed up with
three of the UK's leading world-class athletes - Paula Radcliffe, Frank
Lampard and Jason Robinson. Together with some of the coaches in the scheme,
they appear on a specially filmed DVD, packed with sporting hints and tips.
It will be sent free to over 35,000 schools and clubs to use in PE lessons
and club coaching sessions. They'll even have the chance to win a
coaching session from Paula, Frank or Jason! The trio will also appear
in a TV ad supporting the campaign.
Fresh from her World Championship gold medal marathon win in Helsinki,
Paula comments This is a great way to get children playing more sport.
It shows that you don't have to be a budding world champion; it's really
about just having a go and enjoying it, so that in time sport becomes an
everyday part of life.
And with Frank becoming a new father - and Jason a dad for the fifth time
last month, there is added releaid I have always loved sport and have been
fortunateeven just a little help and support, all youngsters can enjoy
sport. And Frank added It was brilliant to see the smiles on the kids' faces
when we filmed the DVD. If just some of the children seeing it in
their schools and clubs get as fired up, I'll feel we've all done a great
job.
Tesco's marketing director, Tim Mason concludes I've spent many years in
retail, working to understand consumers and I believe that parents have
never been clearer that they need to do something about their children's
health. We already do a lot to address healthy lifestyles in store with our
range of healthy living products and easy-to-understand nutritional
labelling. But exercise is also an essential part of a healthy lifestyle and
Tesco Sports for Schools and Clubs will help many children and their
families to be inspired, get involved and become fitter and healthier.
In exchange for vouchers which are collected from sales at Tesco stores,
Squash clubs will be able to order a range of fun and exciting equipment
that will compliment traditional equipment such as rackets and balls.
Equipment to help training and coaching sessions such as skipping ropes,
cones, markers, bean bags and even space hoppers are available now.
Customers will receive one voucher for every 10 spent.
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