Joe Shaw:
Each week we'll be presenting another part of Joe's revolutionary coaching programme, that helped guide David Palmer and John White to the top of the game.

The Program is applicable to all sports, and represents an invaluable resource for any coaches who have the foresight,
the inspiration, and the commitment to make it work for them.


The full program,
as originally published,
is available on the
Coaching section of
David Palmer's website.



01-Aug, Week TWO:

All Sports have
Four distinct areas

Following on from last time where we defined the definition of a Coach in todayís world, today we are going to give you a 3 stage strategy that is essential if you are going to reach the top in YOUR Sport. This material applies to every Sport. All that we do is to eliminate the Technical Coach, as there are numerous of them in each Sport.

First you must understand that ALL Sports have four distinct areas. The Psychological, Physiological, Tactical and Technical areas. Coaches know the Technical side, whether it is Squash, Tennis, Golf, Track and Field, they usually have a reasonable knowledge of Tactics, have plenty of Physiologists to refer to, but little if any knowledge of the functioning of the Body to the extent required, and absolutely no knowledge of the Psychological Requirements of the Sport.

98% of all Athletes fail to achieve their full potential, what ever that may be. If you dispute this astonishing figure, then refer to all of the representatives in your Country, in any Sport, who have represented your Country at junior level, and what did they ultimately achieve?

The reason is that the Coaches including your Coaches, do not abide by the authority of the Academic Masters, such as Frank Pyke, Fleck and Kramer, Fox and Mathews etc, because they simply do not have the time nor the access to these authoritative works, and because the role of the Coach nowadays is so complex as explained in the first week of these reports last week. Here is the opportunity for you the pupil and you the Coach to access this information each week.

The three-stage strategy that is absolutely required for
success is as follows:

1) Determine and understand the
    Psychological Requirements of the Sport

2) Determine the Mental and the
    Physical capacity of the athlete

3) Implement an individualised program
    based on matching the athletesí attitudes
    to those required by the Sport.

Easy but how do you do it?

1) Shaun and I use two Psychological Tests. The Myers Briggs Type Indicator and the McQuaig Word Survey Test, which we prefer because it tells us how to speak to our Athletes. These Tests give us indicators and actually tell us the " do's and doníts " of how to speak to each individual athlete. I still vividly recall watching a squash player getting a slap over the ear from his Coach at that time for losing a match at junior level!!!

2) Your Coach can determine the Physical level, but what about the all important Mental Level? How do you measure it? ? How many items can you name that require constant mental measurement? We monitor 50 every week. YES, we do.

3) How do you match the athletesí attitudes to those required by the Sport? What does this mean?

That is what we will detail next time. In the meantime, write down as many psychological requirements as you can that are essential to your Sport. For example: Control your thoughts. Can you manage 10 out of the 50? That is only 20%!!!

The lesson is that only 2% of Elite Athletes achieve their full potential. The reason is that if there are four areas of your Sport that are essential and you and your coach may know nothing about the Mental (Psychological) side, then your are missing out on 25% of your training requirements. If you are not getting Measured and Evaluated correctly for your Physical requirements, then you are even further behind.

The greatest under-developed territory in the world is between a sports person's ears.



Psychological Profiling
of the four key areas








The greatest under-developed territory in the world is between a sports person's ears.









Coming in week 3: