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12/10/2004
Brit Insurance Extend Super Series Finals Sponsorship
Professional squash received a major boost today with the announcement that Brit Insurance, the UK general insurer, has committed to a further years title sponsorship of the PSA Super Series Finals at London’s Broadgate Arena ...
brit renew
 The
announcement, made this morning by joint event Promoters, WSM and CSS (Complete Squash Solutions),
also confirms that British Land PLC,
owners of The Broadgate Arena – home to the event since 1999 – have
committed as the Tournament’s Presenting Sponsor for the seventh
consecutive year.
The Brit Insurance Super Series Finals
is the world’s most prestigious 8-man professional event. The five-day
competition brings together the top eight qualifiers from the PSA Super
Series Tour to contest an annual grand final – and one of the sport’s
richest prize funds – in the heart of London’s financial district.
Neil Eckert, Chief Executive of
Brit Insurance, said: “Longevity is the key to deriving true value from
any sponsorship deal and we are therefore delighted to extend our
association with the PSA Brit Insurance Super Series Finals into a
third year.
“Our association with the tournament has proved enormously beneficial
over the past two years and a valuable marketing and communications
tool to a key city audience.
“We expect the 2005 event to be our best yet and will make every effort
to ensure that the Brit name becomes truly synonymous with what is a
genuinely world-class sporting event,” he added.
Andrew White, CEO of
co-promoters WSM, said: “We are delighted that Brit Insurance and
British Land have extended their sponsorship of this prestigious
tournament for another year. It has been a pleasure to work with
two companies that have such an excellent understanding of what can be
achieved through sponsorship and, in conjunction with Satinder Bajwa, we look forward to
delivering another world-class event for them in 2005.”
 Since its
inception 11 years ago, the Super Series Finals has become one of the
game’s most prized assets and a highly marketable brand on the PSA
calendar. The list of past winners includes some of the greatest
names in the history of the sport, including Jansher Khan (’93, ’94,
’97, ’98), Peter Nicol (’99, ’00, ’01) and Jonathon Power (’03) and
2004 winner Thierry Lincou of
France. Popular amongst players and fans alike, the tournament is now
one of the most-established and eagerly anticipated dates on the PSA
calendar.
Co-Promoter Satinder Bajwa, who rekindled and re-launched the event in
its current format back in 1996, said: “2005 marks my tenth year
of involvement in the Super Series Finals and I am indebted to Brit
Insurance, British Land and Broadgate Estates for their unprecedented
support over the years. I hope that this 10th Anniversary event will
prove to be the best yet.
“I would also like to extend a special tribute to my event partner, Andrew White, and his team at WSM
who have helped shape this event to what it is today.”
The 2005 Brit Insurance Super Series Finals will take place at the
Broadgate Arena from 9th – 13th May 2005.
Brit Insurance Super Series Finals
2004 - Lincou's Week
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