Sports Breakthrough At Queen's
5 January 2012
Live coverage of the semi-finals and finals
from this week's ATCO PSA World Series Squash Finals
on Sky TV is the latest breakthrough for SquashTV,
the Professional Squash Association's dedicated
online and TV operation launched just two years ago.
The flagship $110,000 PSA World Tour
event, which features the eight players who earned the most
points from the nine PSA World Series championships
in 2011, is taking place at The Queen's Club in
London - with the semis this Saturday, followed by the
final the following day.
In addition to the Sky
Sports feed, SquashTV is producing coverage for a
separate world feed throughout the event on
The Sky programme will be hosted by Sky
Sports presenter Tony Wrighton and the MC for the
event is Natalie Pinkham, known for her role in the
channel's Formula 1 coverage.
PSA CEO Alex Gough said: "We have been
talking to Sky Sports for a few years about live coverage
and we are delighted that they have now allowed us to
broadcast our flagship event. Working with Perform Group,
the SquashTV team that we have built up over the last two
years is now able to showcase the World Series Finals in
full HD and will also produce a full Sky Sports Studio
"In our bid to enter the Olympics in 2020,
this full HD show, with both men's and women's finals, is
another milestone in an ambition that we feel is drawing
"Furthermore, we will also be using an
'Extreme Super SloMo' in this coverage to highlight the
incredible athleticism and finesse of our great athletes. It
is going to be spectacular!"
Saudi businessman Ziad Al-Turki,
Chairman of the PSA, has been the driving force behind many
of the sport's initiatives since becoming involved in 2005.
Vice-president of ATCO, the industrial
conglomerate owned by his father which sponsors the unique
PSA Tour event in London, Al-Turki will be at Queen's Club
this week to oversee the best eight men and women compete
for their end-of-year titles.
"We didn't really start with anything," said
Al-Turki. "We had to work hard to change people's minds
about squash but we now have the tools in place to succeed.
Sky covering it is a step of approval, too."
Since its formation in January 2010, SquashTV
has covered over 20 major events and has over 50,000 unique
visitors a month, in addition to distribution to 20
broadcasters worldwide, with a potential reach of 340
Sky Sports 2
Sunday: 1400- 1700
More details on the event