The
annual Super Series Finals Squash Championship
has ended its long run at the Broadgate Arena
in
London
following the unsuccessful conclusion of 'exhaustive
efforts' by its promoters to secure a new sponsor for
the Professional Squash Association event.
The
Super Series Finals brought together the top eight
qualifiers from the annual PSA Super Series Tour
to compete in a week-long, grand final. First staged
in Switzerland in 1992, the event moved to the unique
location of Broadgate Arena in the heart of London's
Square Mile in 1999 under the direction of promoter
Satinder Bajwa.
The
championship attracted financial support from
British Land plc, owners of the Broadgate Arena -
and, when Equitable Life bowed out in 2002,
Brit Insurance stepped in to take on the title
sponsorship.
The
US-based promoter, through his company Complete
Squash Solutions (CSS), concluded a new agreement
with the PSA last year to retain exclusive rights to
the Super Series Finals for a further five years. The
2007 event was due to take place at Broadgate Arena,
for the ninth successive year, in May.
"Today's news from Satinder Bajwa is very
disappointing," said PSA Chief Executive Gawain
Briars. "We are grateful for his sterling efforts
over the past 11 years in building up one of the most
prestigious events on the PSA World Tour.
"Whilst the likelihood of staging the 2007 event now
is very slim, we will now do everything in our power
to find a new promoter for the event in the nearest
future."
