
"The new AST 5500i is
specifically designed for those players who like a shoe with higher ankle
support and a bit more robust construction," said Steven Crandall, VP of
Marketing for Ashaway Racket Strings. "Our new navy blue AST 5500i model
supports the whole foot, not just the ball and forefoot. This distributes
body weight and pressure points more evenly, increasing comfort and
performance while reducing foot fatigue."
Designed to mold to the natural shape of the human foot, Ashaway's AST
engineered squash sneakers are built around a multi-layered comfort and
shock support system.
These layers include a removable, anatomically shaped insole made from a
natural latex vulcanized rubber; and a highly shock-absorbent insert and an
additional comfort-layer insert, both located at the heel. |
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In addition, a direct
injected phylon midsole is molded to the shape of the human foot, adding
comfort and providing yet another layer of support.
Beneath the midsole is a TPU stabilizer for increased torsion control and
stability. The sole of the shoe is made from a durable rubber compound
designed specifically for court play. Tested to over NBS 400, this
DuraXtreme™ sole adds to the stability of the shoe, allowing it to stand up
to even the most aggressive, full-court style of play. The sole provides
maximum traction on all indoor court surfaces, including finished court
surfaces, as well as sanded squash courts.
"Conventional sports shoes only
offer support to two parts of the foot—the heel and the ball," explained
Crandall. "Our innovative new footwear supports the whole foot and offers
even distribution of pressure points. Players tell us their feet feel nearly
as good at the end of a match as they did at the beginning."
Ashaway also offers two
additional styles of squash shoes. Both the AST 1000i and AST 3500i models
feature low-cut sides for optimum ankle mobility, while the rest of the shoe
is designed to fit snugly on the foot. The AST 1000i is designed for optimum
comfort and a solid feel, while AST 3500i is a lighter, more flexible
version with a slightly rounded front sole to allow the wearer to move onto
the ball of the foot more easily. Both models are predominately white, with
blue, red and gray accents.
Ashaway squash shoes are
available in the US through Black Knight and Salaun
Sports, and internationally through other Ashaway distributors. Ashaway
introduced a line of squash rackets to the marketplace in late 2004, which
are also available through their distributors.
Ashaway Racket Strings are made
by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for
squash, tennis, racquetball, and badminton. Operated by the Crandall family
since 1824, Ashaway has been making racket strings since 1949, and is
responsible for several important technical innovations. Ashaway is the
Official String of USA Racquetball, the International Racquetball Tour, the
Professional Squash Association and the Women's International Squash Players
Association. Ashaway Line & Twine Mfg. Co. also makes braided products for
medical and industrial applications.
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