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16/04/2006
ASHAWAY SIGNS PALMER
Ashaway Extends Sponsorship Agreement with David Palmer
Ashaway Racket Strings recently signed squash great
David Palmer to a two-year extension of his sponsorship agreement. The
Belgian-based Aussie has just reclaimed the world number one ranking
more than four years after last topping the list, according to the February
Dunlop PSA Men's World Squash Rankings, published by the Professional
Squash Association. Palmer has consistently ranked in the top ten since first
earning the number one ranking in September 2001. Palmer crowned a
highly successful past twelve months by winning the Windy City Open, where he
beat Canadian Jonathan Power in a dramatic five-game final in Chicago.
"We're delighted to be able to keep David in the Ashaway stable for
another
two years," said Steve Crandall, Vice President of Marketing for
Ashaway.
"Not only is he one of the best players in the world, he's also an
excellent
sportsman and a consummate professional. And the fact that he likes
Ashaway
PowerNick(R) 18 string is an added plus!"
David likes PowerNick because its multifilament Zyex(R) core gives him
a
good combination of power, ball control, and dynamic response. "The
best
thing about Ashaway string is it just doesn't break," said Palmer. "I'm
the
type of player who finds at the start of a week that one racket feels
really
good and its great to be able to use that one racket the whole
tournament."
Nonetheless, he added, he routinely gets four or five rackets restrung
before major tournaments so that when a string does break, he has
back-ups
ready with the same string and tension.
"David is very enthusiastic about the game and his prospects," said
Crandall. "Among his many credits, he has won 16 PSA Tour titles, the
2002
World Open and Super Series Finals, as well as the 2001, 2003 & 2004
British
Opens. He reached the finals in his last four 2005 tournaments,
including
the World Open, before reclaiming the number one spot in Chicago. We
wish
him well and are very glad he's sticking with Ashaway string."
Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the
only
U.S. manufacturer of string for squash, tennis, racquetball, and
badminton.
Operated by the Crandall family since 1824, Ashaway has been making
racket
strings since 1949, and is responsible for several important technical
innovations. Ashaway is the Official String of USA Racquetball, the
International Racquetball Tour, the Professional Squash Association and
the
Women's International Squash Players Association. Ashaway Line & Twine
Mfg.
Co. also makes braided products for medical and industrial
applications.
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