PSA Renews PR
Agreement
With Howard Harding
The
Professional Squash Association has confirmed a new one-year agreement with
Howard Harding which will take the UK-based sports PR specialist into his
16th year as the PSA World Media Manager.
Harding has
provided a worldwide media service for the PSA since 1996 - ensuring that news
of the men's professional squash tour reaches media around the globe.
The PSA
World Tour boasts over 450 members competing in more than 100 events across
five continents.
"Since first
embarking on this mission to promote the vibrant success of the PSA, its members
and its Tour - in numerous cases acting as on-site press officer for its
flagship championships in all parts of the world - I have built up a significant
network of global media contacts for the sport," said Harding.
"I am as
delighted as I was more than a decade ago to be able to continue the fight to
present Squash's case to the media in an ever-more competitive landscape.
"As the PSA
extends its media activity through increased commitment to TV and webstreaming,
I look forward to playing my part in raising the international profile of the
sport."
PSA CEO
Alex Gough added: "Howard's long-standing relationship with the Professional
Squash Association, and indeed the whole sport, has meant he has a knowledge
base second to none and is perfectly placed to maximise our media releases and
direction.
"With the
imminent advent of
www.psaworldtour.com
we will be able to make full use of Howard's squash expertise and create an
excellent new vehicle for communicating news from the PSA World Tour."
Harding also
acts in a parallel PR capacity for the World Squash Federation (WSF) and
the Women's International Squash Players' Association (WISPA).
About the PSA:
The PSA promotes the interests of men's professional squash globally. The
Association's chief responsibility is to advance the game by ensuring that the
PSA World Tour is the ultimate showcase of the sport's pinnacle events. The PSA
has over 450 members worldwide and stages more than 100 events across five
continents. Its vision is that squash is recognised as the most athletic,
demanding and exciting racquet sport in the world.
PSA's
SquashTV is the official live and video on-demand website of the
Professional Squash Association.
Watch all the live action and highlights at
www.psasquashtv.com
Follow PSA's
Squash TV on Facebook at
www.facebook.com/squashtv
and the latest PSA Tour news on
www.twitter.com/psaworldtour
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